Every so often Bravery gets to break out of its normal rhythm of designing and building websites to work on something really cool. This summer we worked with Loyola Marymount University’s Undergraduate Admission office to develop a digital experience for their print viewbook.
With a strong recruitment effort internationally, LMU found it difficult to mail their printed viewbooks overseas. And with mobile device usage ever on the increase globally, the timing made sense to test a digital viewbook for domestic students as well. This immersive experience doesn’t replace the print piece LMU creates, but helps to complement it and will provide valuable insights into which direction viewbook engagement might lead.
We saw the opportunity to dig deeper into what it means to be a LMU Lion and built deep-linking and interactive experiences into the digital viewbook. Designed and built mobile-first, visitors are presented with key information about the university and are led to find out more through callouts, photography, and links further into the LMU website.
Mobile first, always
In designing for small screens first we crafted a few unique experiences. For instance, using location services and geolocation visitors can find the Admission counselor who services their area of the state, country, or world with just one tap.
On tablets and larger screens we designed an interactive Silicon Beach feature that lets users explore the various job and internship opportunities near the LMU campus.
When looking at the program opportunities LMU offers, visitors can view by school/college or an alphabetical grid designed to be super-tappable.
Ready for the future
As with everything Bravery designs, the LMU digital viewbook is ready to grow and evolve as the university’s goals and offerings do. A flexible, modular interface in the WordPress admin empowers staff to manage, maintain, and update viewbook content on their own.